raspberry pi zero 2w will not boot i think

im trying to set up raspberry pi zero 2w just to use i want to do headless but im just trying to get it working right now ive try diffrent SD card brands and size and try to do with desktop and plug in a hdmi to see if it have a problem but just getting a black screen there only 1 LED it stays on for 1 sec maybe less then flash led turns off then flash then go back to redoing the loop ive try many ways to try and install it with headless ive done the over the USB cable with the WIFI and the desktop one on windows 10 i have try Etcher and Raspberry Pi Imager dont know if i dont know how to install it or if i got a bad one its brand new

Don't forget the OS customization, otherwise the pi won't get into the wifi and I don't know if there is still a standard user, better create your own and don't forget ssh. https://www.raspberrypi.com/documentation/computers/getting-started.html#raspberry-pi-imager

Then maybe the SD card is broken, can you try another one?